Client Corner- JOY Fitness, Inc.


Learn about Florida Small Business Development Center ( and Client Heather Shourds from JOY Fitness, Inc.(

1. Heather’s passion is to inspire others to set goals, live a healthy lifestyle and help people see themselves in a more positive light. She is a certified trainer, has participated in the triathlon nationals and works with others on personal training, triathlon coaching and sports conditioning. Her company is based in Daytona Beach, has been in operation for just under two years and Heather meets her clients at their home or fitness center.

2. George Tewari, Director, FSBDC at Daytona State College and Art Zimmet (former consultant atFSBDC Daytona) has been coaching Heather and her business on the steps to get started, marketing strategies, how to communicate with people, encouragement and new ideas. She discovered FSBDC Daytona through attending the weekly 1 Million Cups Daytona Beach entrepreneurship forum. Heather highly recommends other aspiring entrepreneurs and existing business owners use the services provided by FSBDC Daytona because it helps you build confidence.

3. Heather has learned that owning your own business means you’re every “Department” in the company every day and that requires a lot of consistent hard work. In addition, she believes you should never forget where you came from and try to set aside money during the good times to prepare for slow times.